HealthExtra Uses Reeve Again

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Christopher Reeve will appear in a second round of sobering television commercials for disability insurance provider HealthExtras. The spots will begin running on April 16 and continue for thirteen weeks. The theme is: ?The last thing you want to worry about is money.?

Last year Reeve acted as the spokesperson in a trio of dramatic, black-and-white spots discussing the reality of accidents.

This year?s first spot, ?Broken Vase,? created by Beyond DDB, Chicago, focuses on a family waiting for its father to come home from work.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in