Healthcare Firm Hires Mass. Agency

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Allen & Gerritsen said it has been hired for communications chores by Press Ganey Associates, a company that provides measurement and quality assurance services to the healthcare industry nationwide.

Independently owned A&G in Watertown, Mass., is developing a new positioning and tagline for an effort that will roll out next month in vertical publications that target the hospital marketplace.

Web site development and collateral materials are also in the mix.

Billings on the business were not disclosed.

The







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in