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Two new healthcare issue ad campaigns broke last week as interest groups look to influence the current healthcare debate in Congress and shape the political climate for the 2000 elections.
The Coalition for Affordable Quality Healthcare, which includes major insurers such as Aetna and Blue Cross Blue Shield, launched a two-year, $10.5 million TV campaign touting the benefits of HMOs.
Created by Waylon Ad in St. Louis, the spots use testimonials from managed-care doctors to counter “a perception that physicians are not favorably disposed toward managed care,” said Roger Bolton, chairman of the coalition.
The spots take the tone of consumer commercials.
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