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Selfcare, a retailer of products designed to promote health and well-being, is in the final stages of a review for its estimated $20-25 million ad account.
The Emeryville, Calif.-based company had been talking with a handful of shops in New York and San Francisco, but is now looking at a “select, short list of agencies” said Ken Stockman, Selfcare’s vice president of e-commerce.
Sources said the finalists are Amazon Advertising, Black Rocket, Gardner, Geary, Coll & Young and TBWA/Chiat/Day, all in San Francisco.
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