Health Co-op Breaks FCB Work

Having dismissed its last ad agency after only a month, Seattle-based insurance provider Group Health Cooperative seems determined to show it has a good sense of humor. New work created by Foote, Cone & Belding uses sight gags to remind young professionals that quality healthcare is important.

The Seattle agency was awarded the account in June shortly after the client cut ties to DDB, also in Seattle, over creative differences [Adweek, June 10]. Sharon Thomson, Group Health’s director of advertising and marketing communications, said FCB’s campaign is budgeted at more than $1 million and aimed at consumers 25-34.