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When suits from The Orange County Register started leaving cryptic phone messages at Colby Effler & Partners, the agency’s new-business guru, Kim Haskell, felt a knot in his stomach.
Just days earlier, the paper had hired the Santa Monica, Calif., agency to handle its estimated $5-8 million account. Now Haskell was wondering if the deal was off.
“We truly thought we were a long shot from the beginning because we aren’t an Orange County-based agency,” Haskell said.
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