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Cole Henderson Drake has hired Creative Search’s Mike Palma as senior vice president and marketing director, a new position.
“He’s going to take the lead in developing new business, creating leads and getting us into pitches,” said Chris Jacobs, executive creative director at the Atlanta shop.
Jacobs described Palma as a better student of advertising than a lot of agency presidents.
“When you’re talking to a power company, he knows the last three campaigns and the people who worked on it,” Jacobs said.
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