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ATLANTA Bohan Advertising/Marketing said that it has added HCA’s mid-America division to its client list.
The Buntin Group in Nashville, Tenn., previously held the account.
Bohan, also in Nashville, was chosen following a review that included 20 agencies. Four shops were selected for final presentations, including crosstown Gish, Sherwood & Friends, The Johnson Group in Chattanooga, Tenn., and Sunrise Group in Cincinnati.
HCA is a network of hospitals in middle Tennessee and the Chattanooga area that serves more than 82,400 admissions and 293,000 emergency room visits per year.
Sources
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