Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hearses are kind of creepy. But apparently they’re more frightening than HBO Video thought when it decided to wrap city buses in New York, Los Angeles, Chicago and San Francisco with a hearse image to promote a DVD for its hit program Six Feet Under.
City officials in the two California cities rejected the ad, fearing that it would inhibit riders from boarding the buses. New York and Chicago officials, used to less sunny skies, had no such reservations, and people in both cities are boarding the wrapped buses daily.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in