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Berlin Cameron/Red Cell last week won the estimated $7-10 million creative account for HBO on Demand, a new assignment, sources said.
The win followed a review that included three other undisclosed New York shops, sources said.
BBDO in New York is the lead creative and media planning and buying agency for HBO’s corporate-image ads. A representative there said the shop did not participate in the review.
The service is scheduled for a wider U.S. launch later in the spring, accompanied by a print and broadcast campaign, according to sources.
Agency executives referred calls to the client.
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