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NEW YORK Havas’ Euro RSCG and WPP Group’s MindShare are winding down a 10-year media agency partnership known as Motivator.
That operation, which has served clients in about a dozen key Asia-Pacific markets, will cease operations at year’s end.
Under the Motivator agreement, MindShare has provided media services to its own clients as well as those of Euro RSCG in Asian markets where Havas did not have a media presence.
But now, Havas’ MPG agency network is in the process of setting up shop in those markets, including China, Hong Kong, Korea, Indonesia, Malaysia, Thailand, Singapore and Taiwan.
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