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NEW YORK — Arnold McGrath has been awarded the estimated $20 million family-games account from 12-year client Hasbro. The New York shop landed creative and strategic duties for Monopoly, Clue and Scrabble, among other brands, without a review, said Stephen Badenhop, president of Arnold McGrath.
Grey in New York, the creative incumbent, will continue to handle Hasbro’s preschool, children’s, electronics and girls’ categories. Arnold McGrath already handles about $20 million in billings from Hasbro’s Get Together Games, which include Trivial Pursuit, Pictionary, Taboo, Scattergories and Outburst.
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