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BOSTON The Hartford is breaking a new television and print push tagged “Prepare to live” during the NCAA basketball tournament.
Director Vadim Perelman (House of Sand and Fog) shot a TV spot called “Time for Retirement” in the Southern California hills. It shows a couple seemingly packing for vacation; upon closer inspection, they have sold their home and are heading to a retirement villa in the mountains. A voiceover and title card illuminate the fact that more people spend time planning for vacation than preparing for retirement.
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