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CHICAGO Campbell Mithun brings back the stag deer icon, this time in electronic form, in its first work for The Hartford Financial Services Group.
The TV effort, which will break during NCAA basketball coverage this weekend, features a voiceover by legendary UCLA basketball coach John Wooden and the digitized animal showing up in unexpected places. In the first spot, the deer walks down a trophy-lined hallway, emerging onto a basketball court. The second spot shows the stag walking on the floor of the New York Stock Exchange.
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