Hart-Boillot Backs Tufts Int'l. Law Program | Adweek Hart-Boillot Backs Tufts Int'l. Law Program | Adweek
Advertisement

Hart-Boillot Backs Tufts Int'l. Law Program

Advertisement

BOSTON Hart-Boillot has fashioned a print and brochure effort backing the new master's program in international law at Tufts University's Fletcher School of Law.

"We selected Hart-Boillot as our agency partner for this campaign because we'd seen the team's work and it was elegant, simple and dramatic," said Michael Glennon, professor of international law and director of the program. "We needed to create a fresh, innovative message without generating something so radical that it undercut the school's venerable tradition."

"Initially, we viewed the project as a unique challenge because we would be working directly with a respected member of the Fletcher faculty rather than a marketing professional," said Kevin Hart, cd and partner at Hart-Boillot, an independent shop in Waltham, Mass. "In the end, we saw this challenge more clearly as a tremendous advantage."

Hart-Boillot's ads support a program that provides preparation for careers in international or non-governmental organizations, government agencies, international businesses and law firms, diplomatic missions and media concerns.

The independent agency also handles advertising, public relations and design work for clients such as AmeriVault, EMC, Vicor and Harvard University.