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By Katy Eckmann
ATLANTA–In a new television spot for National Car Rental Systems, Harris Drury Cohen takes a light-hearted jab at social protest groups to express the Edina, Minn., company’s message, ‘Save the Money.’
The commercial opens on a group of robed individuals chanting and toting signs that read ‘Save the Universe.’ The next scene shows a clique bent on botanical protectionism, then a cast of retro-garbed dissidents crying out on behalf of the entire 1960s decade.
Finally a male voice asks, ‘Looking for something to save? How about this–Save the Money.’
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