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Mayer Creates Casino’s Introductory Message for Most of South
NEW ORLEANS–Harrah’s kicks off a grand opening campaign this week for its new casino here.
Harrah’s is already mentioned in spots aired nationally by the New Orleans Tourism Marketing Corp., thanks to its $1 million contribution to the ad budget. This Peter A. Mayer Advertising campaign, airing on the heels of parent Harrah’s Entertainment’s initial $30 million image blitz, shows viewers how closely this 100,000-square-foot casino, set to open Oct.
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