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Promotions agency TLP has been hired to handle the consolidated national brandingand local ad accounts of Harrah’s Entertainment.
A Harrah’s spokesperson said the account will be worth $10 million this year. The new assignment will include television, print and radioelements.
No formal review was held.
It is a breakthrough assignment for the Dallas shop, which has done marketing promotions for Harrah’s since 1998. TLP only recently began producing television work for clients such as Advo (Shopwise), Fetzer Wines and Pizza Hut.
“This is one of the first clients that has tapped into the multiple disciplines we now have to offer,” said agency executive partner and chief creative officer Bob Chimbel.
TLP replaces lead agency Carmichael Lynch of Minneapolis on the Harrah’s account, as well as several smaller shops handling local advertising.
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