Harpell/Martins Taps Peterson To Drive New Business Efforts

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BOSTON – John Peterson has joined Harpell/Martins & Co. as director of marketing services, a new position at the 50-person agency in Maynard, Mass.
He is charged with overseeing the shop’s new business development, a function previously led by partners Pat Harpell and Fred Martins and co-creative director David Abend.
Having Peterson guide early-stage new business efforts will allow the agency principals to focus on existing accounts, said Martins, who has wanted more time to work with Abend on improving his shop’s creative product.




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