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Atex, Konica Tap Growing Shop After Reviews
BOSTON–Harpell/Martins & Co. has won advertising, public relations and direct marketing chores for Atex Media Solutions, a leading maker of publishing systems and software.
Separately, the Maynard, Mass., shop has been chosen to handle public relations duties for Konica Business Technologies in Wilton, Conn.
Both assignments came after formal reviews involving undisclosed contenders, said agency president Pat Harpell. Budgets were not disclosed.
Harpell’s initial work for Bedford, Mass.-based Atex will focus on launching “a new software product,” said Allen Miller, the company’s vice president of marketing.
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