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Technology marketing specialist Harpell/Martins & Co. plans to open a West Coast office next month.
The Maynard, Mass.-based agency will open a five-person outpost in San Jose, Calif., initially to service Internet access provider Netcom On-Line Communications, a recent client addition across town. Foote, Cone & Belding’s San Francisco office handles Netcom’s $7-8 million ad account.
Netcom, which spent some $3.5 million on advertising last year, tapped Harpell/ Martins for collateral, direct marketing and other projects.
Netcom last week agreed to be purchased by ICG Communications, Englewood, Colo.
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