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Adds 3 Software Clients, $5-8 Mil. in Billings
BOSTON–After prevailing last week over larger contenders to claim the $3-5 million account of Progress Software, Harpell/Martins & Co. president Pat Harpell said her shop had finally arrived as “an international agency” in the high-tech arena.
In addition, Harpell/Martins has added advertising chores from business software providers Viewlogic Systems in Marlborough, Mass., and Mobile Automation in Los Angeles. Those accounts are worth $2-3 million in combined billings, Harpell said.
With $60 million in total billings, Harpell/Martins was by far the smallest contender in the Progress Software pitch, fending off finalists Euro RSCG DSW Partners in Salt Lake City and Bozell Worldwide in Mountain View, Calif.
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