Harpell/Martins to Broaden Scope, Taps Abend for a Top Creative Post

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Seeking to enhance its modest creative reputation and position itself as more of a full-service agency, Harpell/Martins & Co. has hired award-winning copywriter David Abend as co-creative director.
Although he will not be a partner in the Maynard, Mass.-based agency, Abend will share responsibility for the eight-person creative department with Fred Martins, the shop’s long-time creative director.
“David’s wealth of consumer experience . . . and his background in the financial service, electronic, footwear, sporting good and hardware markets will be an invaluable asset,” said agency president Pat Harpell.
For the past three years, Abend has run his own small company, Abend Advertising & Communications in Burlington, Mass.


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