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Holland Mark Martin Edmund has been named the first agency for Harnetts, a retailer of alternative health products.
There was no review for the business. Rather, a personal relationship between agency chairman Bill Davis and retail entrepreneur Anthony Harnett led to the assignment, Davis said.
“I have a lot of respect for Bill,” Harnett said. “I think they’re on the cutting edge of looking at things in a new way.” Davis serves on the board of directors of Harnetts.
Harnett is the founder of regional natural grocery chain Bread & Circus, which he sold in 1992 to Whole Foods Markets of Austin, Texas.
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