Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This campaign provides a case study in the use and abuse of obnoxiousness. The ad shown here is obnoxious, but in a good-natured way. It works because “guys who tie sweaters around their necks” have no special claim on our sympathies. We all have some obnoxious qualities and need to vent them from time to time. This ad channels such impulses into the purchase of genuine Harley accessories. Another ad in the series leaves us cold because it falls into out-and-out boorishness.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in