Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA-The Hard Rock Cafe is evaluating two agencies for a $4-6 million U.S. image assignment that could include media duties, said HRC vice president of marketing Dave Gust.
The rock ‘n’ roll-themed restaurant company based in Orlando, Fla., is hearing final presentations from Fountainhead Advertising, Atlanta, and Wieden & Kennedy, Portland, Ore. Goodby, Silverstein & Partners in San Francisco declined an invitation to pitch. A decision is expected in June. HRC currently creates ads in-house.
Fountainhead has been a “creative resource” for the client before, said agency principal Doug Warner.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in