Happier Holiday E-Spending Forecast

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Consumers are expected to significantly increase their online shopping budgets during the holiday season, predicts a joint report from Goldman Sachs & Co., Harris Interactive and Nielsen/NetRatings.

The Holdiay eSpending Report, which is based on a weekly national survey of more than 800 Web surfers, revealed that the average person expects to spend 23 percent of their shopping budget on the Internet. That compares to an estimated 19 percent spent online last year.

The average person intends to use 70 percent of his or her shopping budget on purchases at brick-and-mortar stores, down from 74 percent in 2002.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in