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Hanon McKendry today launches the first work for a startup Christian Web site, iBelieve.com, which is putting $10 million behind an aggressive launch promotion.
The Web offers original content and many Christian-oriented products and services. “The message of the campaign is this new site will help you apply your Christian faith to every aspect of your life,” said John Nardini, chief customer officer, of the Grand Rapids, Mich., based company.
The campaign includes three 30-second TV spots, three 60-second radio and three print ads.
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