Hanon McKendry Turns On Ads

Shop Breaks First Work for Michigan’s Largest Utility Company
DETROIT–Hanon McKendry’s first work for Consumers Energy, Michigan’s largest utility, takes a tongue-in-cheek approach in its effort to educate consumers about the many places a deadly downed powerline can be found.
The Grand Rapids, Mich., shop was assigned the consumer portion of Consumers’ $3 million account earlier this year. The business formerly was consolidated at FCB in Southfield, Mich., which continues to handle Consumers’ corporate assignment.
Three other agencies contended for the business picked up by Hanon McKendry, which is primarily broadcast creative.
The agency’s debut, a 30-second spot dubbed “A Downed Powerline,” starts with a severed power line dangling into a white screen.