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When it comes to surfing the Internet and watching TV, consumers have demonstrated great dexterity, with one hand on the mouse and the other on the TV remote control. According to New York-based PricewaterhouseCoopers’ “Global Entertainment & Media Outlook: 2001-2005,” 25 million people in the year 2000 logged on to the Internet while watching TV, a figure that is up from 18 million in 1999.
Analysts attribute the convergence of user/viewer habits to the increase of TV programs linking on-air and online content, and note that far from the two mediums becoming “competitive” (as some predicted), the two media platforms have instead become “compatible.”
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