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Banner Initiative Focuses on Child Safety
BOSTON–Looking to build upon its relationship with parents, John Hancock Mutual Life Insurance Co. today breaks an online campaign with links to its Web site.
In addition to banner ads, the campaign features an e-mail “recontact” strategy and a site called LifeCenter that carries information on parenting.
“We believe visitors who are exposed to LifeCenter and the John Hancock brand will more likely come back to Hancock when they are ready to purchase life insurance,” said Diana Scott, vice president of direct and electronic distribution.
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