Hampel's Ad Roadie Helps Clinch National Discount Brokers Pitch

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Hampel/Stefanides’ TV work for online music retailer CDnow was a key factor in National Discount Brokers’ decision last week to hire the shop following a review.
Hampel used a fictitious roadie pitchman who could have come from This Is Spinal Tap to give a faceless product a distinct personality. And, naturally, that appealed to a company that trades stocks on the Internet.
NDB also “got some great feelings from [Hampel executives] in our meetings,” said Gary Rezak, vice president of marketing.

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