Hampel Bows NDB Work

Hampel/Stefanides’ first effort for National Discount Brokers since winning its advertising account in June repositions the online brokerage with a new tagline, “The resourceful investor’s best resource.”
The New York agency’s TV and print campaign touts NDB here as a service that not only executes trades, but provides information and resources to help clients make smart investments. NDB is one of several e-commerce clients the shop has added to its stable in the past year.
In one of two 30-second spots set to break over the next few weeks on outlets such as CNN, a voiceover introduces a surgeon who saves lives by day and makes a killing online by night.