Halls' 'Wolfboy' Hacks Before He Howls

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NEW YORK Halls this week will unveil its first new television commercial in five years, timed to coincide with the approaching coughing, sneezing and sniffling of cold and flu season.

The spot, “Wolfboy,” via JWT in New York, supports Halls’ menthol product line as it revisits “The Three Little Pigs” fairy tale. In the ad, Wolfboy stands outside a brick house, clearly out of breath. Three men with pig snouts taunt him from within their safe confines.

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