Hallmark Skates Into Mother's Day

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CHICAGO Hallmark continues its sponsorship of figure-skating events as the title sponsor of a custom-made showcase to air on CBS this Sunday.

The program, Hallmark Celebrates Mother’s Day: A Skating Showcase, was produced in cooperation with the company and TWI, IMG’s television production arm. The program features noted figure skaters such as Brian Boitano, Oksana Baiul and Ekaterina Gordeeva performing routines in tributes to their mothers and motherhood. Hallmark’s sports marketing agency, Relay, a division of Starcom MediaVest Group, put together the deal.

Hallmark’s



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