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Thinking about enjoying a few rounds of golf this summer? If so, Korey Kay & Partners would like you to be aware of the people who won’t have that opportunity.

The New York agency today launches a new print ad in the American Cancer Society’s Golf Tournament Journal that urges readers to help in the fight against cancer.

The ad—which also touts the American Cancer Society Invitational Tournament—shows a flag solemnly flying at half mast above a hole on a golf course.



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