"I'm your Love Rocket. … To feel the power you just have to unlock it. … Your eyes are gonna pop right out of their sockets. Ready … aim … fire!"
Don't those lyrics to Danger Kitty's "Love Rocket" bring back fond memories of the early '80s? What? You don't remember that seminal metal hit or the hair band that recorded it?
One reason might be the band's short-lived fame, mapped out in recent Discover Card TV spots that detail how Danger Kitty's downfall was hastened by its spendthrift ways.
Or maybe it's because the band never existed—it was created solely for the ads by the client and Goodby, Silverstein & Partners in San Francisco.
But that doesn't mean you can't see the band live. Two recent club dates—"The Danger Kitty Reunion Tour"—recently took place in Los Angeles and Chi cago. And you can catch the band—actually '80s spoof cover band Metal Shop, which portrayed Danger Kitty in the ads—on Monday nights at L.A.'s Viper Room.
"We knew consumers would understand [the ads are] a parody," said Derek Koenig, director of advertising and brand management at Discover Card. "In order to have fun with it, we needed to push it as real." The concerts play up that perception, he added.