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Jordan McGrath Case & Partners breaks a new campaign for Rogaine Extra Strength for Men today, offering a money-back guarantee if the topical over-the-counter hair loss remedy doesn’t work after four months.
The refund touted in the TV spots (shown here) and print ads for the Pharmacia & Upjohn brand is an attempt to “overcome the target’s skepticism about the product,” said Ken Vargha, director of consumer healthcare marketing for the client.
The offer comes on the heels of a recent warning by the U.S.

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