hail to the king | Adweek hail to the king | Adweek
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hail to the king

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Although still not an official holiday, Elvis Presley's Jan. 8 birthday is being commemorated with a print ad for the Las Vegas Convention & Visitors Authority that is scheduled to run on that date in USA Today.

Created by local agency R&R Partners, the ad features the covers of 11 mock tabloid newspapers that report sightings of the King in such locations as a space station, a 7-Eleven and a small apartment in New York he shares with Bruce Lee. The copy reads, "Las Vegas salutes the freedom to disappear."

"This all came from the twisted imagination of our senior copywriter Gage Clegg and art director Becca Morton," said Randy Snow, R&R creative director. Snow said Elvis' enduring connection to Las Vegas made him a natural for the ad, which is tied to an ongoing campaign designed to promote the city as "The world capital of adult freedom."