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BOSTON Haggman is launching a radio and print effort for the Northeast Energy Star residential appliance and lighting initiative.
“The message is all about saving energy, saving the environment and saving money by using Energy Star appliances,” said Emily Haggman, executive vice president of independent Haggman in Manchester, Mass.
The radio ads feature Livingston Taylor singing “Move,” a new Energy Star song, with Steve Thomas providing voiceovers. In the spots, Taylor sings: “If you want to save energy, you got to make your move … You’ve got to get with the Energy Star.
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