Haggin Grabs Lion's Share of Dell

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SAN FRANCISCO Haggin Marketing, a direct marketing and catalog advertising agency, has won consumer catalog duties for Dell Computer.

In all, Dell has awarded its $50 million catalog and direct marketing account to three shops, but the biggest share of the business goes to Haggin Marketing of Sausalito, Calif. The agency won the business after a competitive review.

“We’re excited beyond words to be selected to be part of this winning team,” said Jeff Haggin, agency president and founder.



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