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DALLAS Haggar Clothing Co. is launching a multimillion-dollar campaign for a new line of clothing with TV, radio and print ads created by Foundation Design, the client said.
The “Stop Time” campaign’s TV spot shows men in Haggar ForeverNew shirts and pants moving casually through a world rushing by at high speed. The independent Seattle agency’s commercials use the 1960s Chambers Brothers song “Time Has Come Today.”
The “Stop Time” theme is intended to represent the clothing line’s resistance to fading, shrinking, wrinkles or stains, the Dallas-based company said.
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