H2O Plus Backs First National Push

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CHICAGO Rubin Postaer and Associates here is set to launch a print campaign for the H2O Plus chain of skin-care stores in August beauty and fashion periodicals.

RPA won the business earlier this year following a review, the agency said. The Chicago-based chain, founded in 1989, had no previous agency and has never employed a national ad campaign.

H2O Plus has 89 stores worldwide, 25 of which are located in the U.S. and Canada. Annual billings were not disclosed.

RPA





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