H-P Listening to Shops for $100 Mil. Global Task

SAN FRANCISCO-Hewlett-Packard will look within-and possibly beyond-its agency roster for a shop to handle a $100 million global campaign.
H-P is asking roster shops Goodby, Silverstein & Partners, Publicis & Hal Riney and Saatchi & Saatchi, all in San Francisco, for ideas.
If H-P isn’t satisfied with the proposals from its roster shops, it will talk to outside agencies, said Ian Ryder, the company’s Palo Alto, Calif,-based director of global brand management. H-P plans to implement the effort in the next eight to 12 months, he said.
While Ryder said it takes “time and money” to bring in a new agency, he noted that “might be necessary and a good thing.