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Gwinnett Hospitals Pick McRae

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ATLANTA McRae Communications said it has acquired the advertising account of the Gwinnett Hospital System without a review.

The work includes television, print, outdoor and cinema advertising for the not-for-profit hospital system. The first campaign will focus on the healthcare provider's ability to treat complicated and serious medical conditions.

"Adding McRae to our team will help us spread the word that we do the hard stuff and that patients don't have to drive long distances to find quality healthcare services of all types," said Paula Martin, director of marketing for GHS.

The company operates a 479-bed system at three hospitals, including its flagship facility, Gwinnett Medical Center, in Lawrenceville, Ga. The hospital system has 4,000 associates and 700 affiliated physicians. Last year, the system treated 386,327 patients and delivered 5,792 babies.

Billings were not disclosed. McRae is an independent shop based in Atlanta.