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J. Walter Thompson today breaks a 30-second TV spot for Warner Lambert’s new Trident Advantage gum with the tagline, “As exciting as oral hygiene gets.”
The new premium-priced chewing gum continues Trident’s health heritage.
“We wanted to marry fun to a strong dental message,” said Michael Hart, group creative director at the New York shop.
The spot opens at the “School of Dentistry.”
A professor addresses a packed lecture hall, proclaiming, “Today we’re going to discuss molars!” The class cheers as a voiceover declares, “Let’s be honest.
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