Guinness Leads Creative Pack, Says Gunn Report

NEW YORK Guinness’ “noitlovE” spot by Abbott Mead Vickers BBDO featuring man’s evolution in reverse was the most honored commercial this year, according to the 2006 Gunn Report, which ranks the year’s award winners around the globe by compiling data from 36 creative TV competitions and 22 print shows.

Following Guinness, the next most-awarded spots this year were Sony Bravia’s “Balls,” by Fallon, London, and Carlton Draught’s “Big Ad,” from George Patterson Y&R, Melbourne, Australia.

BBDO Worldwide was the most-honored agency network, the fourth time that the Omnicom organization has topped the charts in the report’s eight-year history.