NEW YORK Guinness' "noitlovE" spot by Abbott Mead Vickers BBDO featuring man's evolution in reverse was the most honored commercial this year, according to the 2006 Gunn Report, which ranks the year's award winners around the globe by compiling data from 36 creative TV competitions and 22 print shows.
Following Guinness, the next most-awarded spots this year were Sony Bravia's "Balls," by Fallon, London, and Carlton Draught's "Big Ad," from George Patterson Y&R, Melbourne, Australia.
BBDO Worldwide was the most-honored agency network, the fourth time that the Omnicom organization has topped the charts in the report's eight-year history. DDB Worldwide and TBWA Worldwide ranked second and third, respectively.
A Harvey Nichols' "Calendar" campaign, which portrays the sacrifices people endure over a month in order to shop there, by DDB London, was the most awarded print ad. DDB London was named Agency of the Year, and Great Britain, Country of the Year, knocking the perennial winner, the United States, from that top spot.
The highest-ranking U.S. shop, according to The Gunn Report, is Crispin Porter + Bogusky, Miami, which tied for third place in the agency rankings with AMV/BBDO and Dentsu in Tokyo and Osaka, Japan.
Print runners-up included Nike's "Run Free Road" campaign, from JWT, Shanghai, and a Golden Wonder Golden Skins Crisps campaign from JWT, London.
The most-recognized advertiser this year was Volkswagen, followed by Sony and Nike.
The Production Company of the Year was MJZ, Los Angeles, New York and London, followed by Phenomena, Bangkok, Thailand, and Gorgeous in London.
Thanonchai Sornsrivichai of Thailand was the Director of the Year. Runners-up were Andy Fogwill, Argentina, and Daniel Kleinman, London.