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CHICAGO One facet of modern marketing is to create an experience for the consumer. So Diageo will marry its new “Alive Inside” advertising message about the Guinness pour with a plate-shaped device called the “Surger.”
Guinness wholesalers are on the verge of placing the $25 unit into bars that serve the import from the bottle or can rather than from the tap. After Guinness is poured into a glass, the pint is placed on the Surger.
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