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Grant, Scott & Hurley, which has worked with NASCAR-affiliated Sears Point Raceway since 1999, has been tapped to introduce the track’s new name, Infineon Raceway.
The Sonoma, Calif., track recently struck a deal with Infineon Technologies, a German semiconductor maker with offices in San Jose, Calif. The new name was unveiled in late June at the Dodge/Save Mart 350 NASCAR Winston Cup event.
GS&H created several ads breaking now in newspapers and on billboards to hype the name change.
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