Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Despite its reputation as the land of fine wine, scenic drives and unreasonable rents, Northern California is also home to Nascar racing.
Hyping the Sears Point Raceway in Sonoma to area residents is no easy task, then, given the sheer number of activities in the region. So instead of tailoring ads to hard-core racing fans, Grant, Scott & Hurley is positioning the raceway as an alternative to the high life.
“The Bay Area isn’t South Carolina, so we tried to say that this isn’t something you see every weekend,” agency principal Brian Hurley said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in